DLF Turns Science Into Growth

Step into our green world, where innovation and sustainability intertwine, unlocking endless possibilities for seeds

See more

SEEDS & SCIENCE BY DESIGN

Founded in 1906 by Danish grass seed farmers, we’ve quietly grown our business in North America by attracting and bonding with those who share our common, century-old belief; the best crop results begin with the best seed.  

Developing, producing and distributing higher-quality seed is an endless pursuit embraced by everyone who works for, or with DLF. It’s a unifying purpose which transcends geography and connects our people, brands and businesses across North America and beyond.

 

Our Story Vision & Values One DLF

 

Wholesale Forage

Pro Turf

La Crosse Seed

Farm & Home

Wholesale Brands

Our Wholesale division sells forage, turf and other seed products under the DLF and Seed Research brands to wholesale distributors domestically and to more than 80 countries globally.

Seed Research 
Super Bents 
Competition Grade 
A-LIST 
4Most Seed Enhancement 
Microclover 
Protek 

Consumer Brands

Our Consumer Products division sells a variety of retail products under the DLF, Deer Creek Seed and X-Seed brands, as well as many private label brands and co-packaged products.

X-Seed 
ForageMax 
Mastergreen 
Deer Creek Seed 
A-LIST 
Microclover 
4Most Seed Enhancement 

 

Distribution Brands

La Crosse Seed sells various seed products – forage, turf, cover crop, food plot, natives, reclamation – to agriculture retailers, co-ops, municipalities, facility managers, landscapers, farmers and other U.S. customers.

Forage First 
Earth Carpet 
Soil First 
Deer Creek Seed 
Alforex 
5 Series 
Summer Select 

 

DISCOVER OUR LATEST SEED INNOVATION

A new seed enhancement solution developed with environmental sustainability in mind, created specifically for turf and forage applications.

Dairy and Livestock Seed

DLF is a proven leader in developing high-quality forage grass and legume varieties that are adapted to diverse climatic and soil conditions.

Featured brands:

 

 

Featured species:

  • Alfalfa
  • Tall fescue with novel endophyte 
  • Orchardgrass 
  • Annual ryegrass

Natural Turfgrass

DLF features a full range of turfgrass products for home lawns, golf courses, sports fields, sod production, landscaping, and public spaces.

Featured brands:

 

Featured species:

  • Perennial ryegrass
  • Creeping bentgrass
  • Tall fescue
  • Kentucky bluegrass

Elite Alfalfa Genetics

DLF alfalfa breeders work with the most diverse germplasm in the industry. Our multiple genetic pools contain all the traits needed to create a world class alfalfa seed product.

Featured brands:

 

Featured species:

  • Alfalfa

Latest News & Insights

Yukon Bermudagrass: Celebrating a Legacy of Excellence
3/5/2026

Yukon Bermudagrass: Celebrating a Legacy of Excellence

For more than 25 years, Yukon Bermudagrass has set the standard for cold‑tolerant, high‑performance turf. Born from pioneering research at Oklahoma State University and strengthened through decades of production excellence at DLF, Yukon continues to deliver dependable quality for golf courses, sports fields, and landscapes around the world. As we celebrate its enduring legacy, Yukon remains a proven performer built on science, consistency, and lasting industry impact. Read more

Why Late-Winter Is One of the Best Times to Improve Cool-Season Pastures
2/10/2026

Why Late-Winter Is One of the Best Times to Improve Cool-Season Pastures

Late winter is one of the smartest—and simplest—times to revitalize cool‑season pastures. Frost seeding uses natural freeze–thaw cycles to work seed into the soil, boosting spring growth without heavy equipment. With the right timing, grazing strategy, and species selection, producers can quickly strengthen stands and improve forage performance. Read more

Putting the Industry Shake‑Up to Rest: Pioneer® and Dairyland Seed® Alfalfa Genetics Find Their New Home at DLF
1/27/2026

Putting the Industry Shake‑Up to Rest: Pioneer® and Dairyland Seed® Alfalfa Genetics Find Their New Home at DLF

The alfalfa seed industry has experienced significant change in recent years, leaving many growers and agronomists asking the same question: What happened to the Pioneer® and Dairyland Seed® alfalfa genetics we’ve trusted for decades? The answer is straightforward—and reassuring. Those genetics have not disappeared. They have found a new and permanent home with DLF, the global leader in forage seed innovation. Read more

DLF North America Launches ‘We Love Alfalfa’ Campaign
12/16/2025

DLF North America Launches ‘We Love Alfalfa’ Campaign

DLF's North American business unit is excited to announce the launch of its 'We Love Alfalfa' campaign, which highlights alfalfa's importance to society and DLF's role in driving the alfalfa industry forward through research, innovation and collaboration. Read more

Selecting the Right Alfalfa Variety
11/25/2025

Selecting the Right Alfalfa Variety

Selecting less expensive alfalfa seed may appear cost-effective, but this decision can ultimately result in an overall loss due to reduced yields, diminished quality, and increased expenditures on supplemental feed. Avoid letting short-term savings jeopardize long-term farm profitability—explore the true value of thoughtful alfalfa variety selection. Read more

2026 Forage Seed Supply Outlook
11/24/2025

2026 Forage Seed Supply Outlook

Curious about forage seed supply for 2026? Our latest outlook covers alfalfa, clovers, grasses, and summer annuals. Read more

Eagle Scout Project Restores Native Habitat with Help from La Crosse Seed
11/6/2025

Eagle Scout Project Restores Native Habitat with Help from La Crosse Seed

When Eagle Scout candidate Westen Schabler set out to make a difference in his community, he chose a challenge that would leave a lasting impact: restoring a ¼-acre section of Cool Creek Park in Carmel, Indiana. The area had become overrun with invasive honeysuckle, blocking views of the creek and crowding out native plants. Westen’s goal was to clear the invasive species and replant the site with native seeds – creating a healthier, more vibrant habitat for both visitors and wildlife. Read more

DLF Welcomes Matt Fanta as EVP for North America
10/20/2025

DLF Welcomes Matt Fanta as EVP for North America

We are pleased to announce that Matt Fanta will be joining DLF as Executive Vice President for North America, effective October 21, 2025. Read more

DLF Launches New Corporate Purpose and Strategy
6/12/2025

DLF Launches New Corporate Purpose and Strategy

DLF has just launched a new corporate purpose and a new group strategy. Both initiatives mark an important step in DLF's development as a global seed company and emphasize increased interaction with the outside world, customer focus, corporate culture, operational optimization, and the development of employees and the organization. Read more

Turf Innovation on Display: Erin Hills Hosts 2025 U.S. Women's Open
5/29/2025

Turf Innovation on Display: Erin Hills Hosts 2025 U.S. Women's Open

As the U.S. Women’s Open returns this week, turf professionals will have a unique opportunity to see one of the industry's boldest turfgrass transitions put to the test on a major championship stage. Read more

PGA TOUR Back on DLF Grass
4/29/2025

PGA TOUR Back on DLF Grass

DLF’s elite turfgrasses are once again under the spotlight at a PGA TOUR event, as the world’s best golfers head to McKinney, Texas, for THE CJ CUP Byron Nelson at TPC Craig Ranch. Read more

DLF Strengthens Product Knowledge and Breeding Programs
4/8/2025

DLF Strengthens Product Knowledge and Breeding Programs

DLF’s North American business unit is excited to announce the establishment of dedicated Product Knowledge Centers in Philomath, Oregon, and Port Hope, Ontario effective July 1, 2025. These centers will enhance DLF’s product education, field trials, and technical support capabilities, ensuring stronger collaboration between product management, marketing, and sales. This allows the company to better serve its customers while maintaining a strong presence in key regions. Read more

Seed World Visits DLF's New Facility in Oregon
12/10/2024

Seed World Visits DLF's New Facility in Oregon

DLF's new seed enhancement and operations facility in Albany, Oregon is featured in this month's issue of Seed World! The article highlights how DLF is setting the bar for innovation and operational excellence in the seed industry. Read more

Dr. Brilman Awarded the Spirit Award
11/19/2024

Dr. Brilman Awarded the Spirit Award

On November 11, 2024, the Turfgrass Breeders Association presented Dr. Leah Brilman with the Spirit Award in recognition of her outstanding leadership and lifelong dedication to the turfgrass industry. Read more

DLF Releases Annual Report
10/29/2024

DLF Releases Annual Report

Søren Halbye, CEO, presented our 2023/24 Annual Report during DLF's General Meeting in Nyborg, Denmark. Read more

GROW WITH US

With more than 2,200 employees across 65 locations, we offer an international workplace and a variety of career options.

Explore Opportunities at DLF

EXPANSIVE PRESENCE

Our footprint in North America stretches coast-to-coast, encompassing seed production hubs, research stations and a network of distribution centers ready to deliver excellence to your doorstep

Seed Production R&D at DLF Locations